Champions of Climax - Characters, app and Packaging

University Final year project where I worked with The Chase on a creative brief about creating a brand for an adult toy brand.

I came up with the Champions of Climax, a way of getting "Nerds" comfortable with buying and talking about sex toys. This culminated in an app that you could use to buy your items but also fight battles in with your own character and track your products to build a collection. The website would be sorted into different sections, each represented by different characters. You would buy from those characters and earn EXP to level them up, earning you discounts on the products but also cool cosmetics for your character and able to breeze through the app battles a little quicker, earning you even more discounts or free shipping etc...

I also had to come up with how the app battles would look and what sort of packaging they would have. I decided a collectable type packaging would be the way to go, make the toys something to display and be proud of.